Marketing Planning and Strategy (Organizations or Individuals) 2 Assignment

Marketing Planning and Strategy (Organizations or Individuals) 2 - Assignment Example One of the most effective tools is to get the customers involved in the marketing process through the social networking sites such as Facebook, MySpace and LinkedIn. Additionally, it is recommended that the customers’ opinions are sought during the testing or initial phase so that they feel part of the entire marketing campaign (Hennig-Thurau et al., 2010; Kotler & Keller, 2011). Both marketers and consumers are crucial elements for effectiveness of the marketing programs. Since the consumers are at the consumption end, the marketing team has to make sure that the messages are communicated via the most frequently used mediums such as social media, technological gadgets (smartphones, tablets) and Television (Akroush, 2012; Kotler & Keller, 2011). Hence, the marketers and consumers have to work like a team so that they can reap the benefits of successfully meeting the customer’s demands. At present, the latest trend in marketing is to develop a two-way strategy which will ease the message delivery and receiving procedure. The professionals have to utilise the mediums available in the market with complete and strategic analysis so that the company can survive in the ever changing market. Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research, 13(3),