How to Build the Best Social Media Promotion Schedule For Your Content

How to Build the Best Social Media Promotion Schedule For Your Content You know that creating amazing content takes a lot of time. When your content doesn’t get the views it deserves, though you wonder if it was worth the time. There is a simple fix for that problem. Sharing your content  on social media with a coordinated social media promotion plan. But, before you can get results, you need content thats worth sharing in the first place. Thats where this blog post comes in. You’re going to learn: How to understand what your audience wants  so you can create and share the right content to reach them. How to find shareable talking points in your content  that can easily be repurposed on social media. How to build a promotion schedule that maximizes traffic and shares. In short, what youll find here is a complete guide to creating and scheduling social promotion to maximize your contents value. How To Build The Best Social Media Promotion Schedule For Your ContentGrab Your Free Social Media Promotion Plan   Kit This kit includes three templates to help you plan and execute an effective content promotion strategy: Social Media Promotion Posting Schedule Template: Plan out how often youll post on each network. Social Media Calendar: Then schedule all your posts ahead of time in one place. Social Media Promotional Insights Report: Show your results with this simple reporting template. Get them all free now and execute the advice in this post more easily. ... Then Check Out the New and Improved ReQueue ReQueue is the industry's only intelligent social media automation tool, built into .And now it's improved and better than ever: Set it and forget it (with confidence):  Choose posts to reshare and let handle the rest. Reshare your best posts (with intelligence):  Never worry again about sending too many or too few posts. Customize sharing groups (with granular control):  Use Placeholder Groups to customize clusters of messages on the days and times you choose. Ready to try it yourself? Get it free for 14 days and start saving time on social media marketing now. Understand What Your Audience Is Going To Get Out Of Your Content You write your content based on one goal. That could be informing your readers of a new product, or sharing answers to frequently asked questions. Your audience reads your content because they’re being driven by a different goal. They could be looking to learn something new, gather information about your product, or explore more of what your company is about. Your content you share on social media should aim for the overlap between these two goals. But not just the content that you're planning on sharing with your followers. Your social media messages also play a role. By figuring out that intersection between your goals and your audience’s goals, you'll be able to write stronger messages that will drive them to the landing page, blog post, podcast or any other type of evergreen content that you’ve created. The second question you need to ask yourself is what is your audience going to get from your content? People are not going to care unless there's something in it for them. That sounds harsh but the reality is, your audience is going to ask what's in it for me? Your social media messages need to be able to answer that question and inspire them to click. Recommended Reading: The Easy 5-Step Content Plan Template That Will Make Every Piece Amazing Now that you know how to handle WIIFM and the goals behind why you created your content, you can begin to plan out your social media messages and create the right tone and conversation that encourages your audience to interact with your content. In essence, you're going to need to reread your content and pulling out the best talking points based on what your audience is going to get from your content. Things like: What will your readers leave knowing? What is a call to action that would drive them to click? What results should they expect to see after they read your content? Statistics, numbers, and quotes. Write Compelling Social Media Messages The first step in creating compelling social media messages involves tapping into the emotional side of your audience. It's at this point that you're going to dig deep and think about what's in it for them? Let's say for example that I wrote a blog post on creating inspiring Instagram content. I'd think about what my readers are going to get after they finish reading the blog post. That might include: How to think outside-the-box to execute more creative Instagram campaigns. How to increase engagement with better-quality photos. What's the optimal post frequency for the next network? Ultimately, they'll feel better prepared to rock at Instagram marketing, without spending hours of trial and error figuring things out themselves. Helping your audience build new skills while saving time? Sounds like a good goal to me! Once I had determined the benefit to my audience, I would aim my social media messages  at those takeaways. Suddenly you have clear benefits, a clear aim, and an emotional appeal to drive clicks to your content. Successful social posts have: 1. Clear benefit. 2. Clear aim. 3. Emotional appeal.How can you translate that into social media copy? In short, you have to maximize the few words that you have. This is where those talking points come into play. Ask yourself these things before you start: Is the message I’ve written  clearly communicating one of the talking points I selected earlier? Are my readers getting the best idea of what my content is about? Is this going to appeal to them in a way that will encourage them to interact with my content? Recommended Reading: The Best Social Media Copywriting Guide to Be a Social Word Ninja Create Messages Around Statistics From Your Content One way to create compelling messages is including statistics that you’ve compiled in your content. For example, when we were promoting our social media posting schedule we found out that we could help users increase their traffic by 192%. Now if someone told me that I could increase my traffic by 192%, I’d want to find out how. Here’s another example of another statistic that from our blog on content promotion tactics. Grow your traffic by 3,150% with tip #19 of 100+ blog promotion tactics. https://t.co/HCGhkxIrcr pic.twitter.com/kQQIzEuqPI (@) June 29, 2017 Statistics give someone a data point to fall back on because they’ve been backed by a process that is repeatable and they can prove those statistics to their team. Create Messages Around A Compelling CTA The second type of message that you can create promote your content involves creating a compelling CTA. Telling your audience what to do and what they're going to get out of your content is a great way to encourage clicks. For example, Hamilton creator Lin Manuel Miranda encouraged people to pick up the new karaoke soundtrack for Hamilton and record them singing along. The call-to-action in this case is to buy the soundtrack and sing along. Those karaoke parties?Theyre called #Hamiltunes.Go make one for free wherever you are!Read more: https://t.co/3hvyIrDDxz https://t.co/L5Bq45oqRx Lin-Manuel Miranda (@Lin_Manuel) June 30, 2017 Another great CTA social media message example is this Instagram post from Barnes and Noble. They’re maximizing their book sales by encouraging fans to check out a list of gift for graduates that they created. Need some tutoring to help figure out what to get the students in your life? Check out our collection of "Gifts Ideas for Every Graduate" using the link in our bio! A post shared by Barnes Noble (@barnesandnoble) on May 25, 2017 at 2:32pm PDT Create Messages Telling Your Audience What They’re Going To Get When They Read Your Content One of the best things you can do when you’re crafting your social media messages is to tell you audience what they’re going to be getting when they read your content. If I read a message that says I’m going to get 15 different ideas on how to style my hair in a hurry, I hope that’s what I get if I click on the article. That’s why misleading titles or clickbait drive everyone crazy. You’re not being honest about what they’re going to get from your content.